Marketing Products Through Advertising

Advertising is the art of promoting the sales of goods or services based on a market selection. It is affected through various media, particularly through newspapers, magazines, radios and T.V. services and bill boards along the highways. Advertising affects the market in one way or another. Expenditures on advertisements amount to large sums of money and they are rising every year.

The fact that expenditures on advertising are increasing from year to year indicates that advertising is important to market a product or services. As a country becomes more industrialized and as competition in business becomes keener for the firms, marketing strategy through advertising will become more important and expenditures on advertising will rise.

Advertising is regarded as “the life-blood of marketing” simply because it gives information to prospective consumers of the goods or services which are made available in the market. It tells a group of selected market of the existence of a new product or of new uses for or new or better qualities of an existing product, or reminds a market of the existence of a product. Without such information given through the various advertising media, the prospective market may not be aware of the existence or the uses of a product and the producer may not be able to sell it. A product that is not sold or cannot be sold is of no value to the producer and to the selected market. Therefore, it is obvious that informative advertising is very important to a firm or to an industry and is also important to consumers and the market at large.

Generally, advertising as practiced by most firms is competitive rather than informative in motive. This is particularly true where there is a great deal of product differentiation brought about by the practice of branding a product. A firm advertizes mainly because it wants to push the sales of its products. When its products are differentiated from the products of other firms by just its brand, then it hopes to increase the sales of its branded products to their selected markets. It can do so by marketing, through advertising techniques, to create a special image for its brand of products and to build up brand loyalty for its products to a given markets.

Once customers’ loyalty for its brand of products is established, the demand for its products will be less price-elastic and it is able to make some monopoly profits to a given specified markets. Competitive advertising, as we can see, is wasteful. Experts may tell us that there is no real difference, physically or chemically, between different brands of a product.

Whatever difference there may be between two brands is strictly psychological in nature built up through large sums of money spent on marketing through advertising campaigns. It can, therefore, be argued that the consumers would benefit more if firms spent less on competitive advertising and passed on their savings to consumers in the form of lower prices or in the form of genuinely better quality products obtained through more research which could be made possible with savings from unnecessary marketing activities.

However, it can be counter-argued that competitive advertising may not be a waste after all, because very often a consumer derives extra satisfaction from owning or consuming a widely-advertized product. Since he obtains more satisfaction, the higher price which he has to pay for the product because of the advertising is, therefore, justified.

Further, it can be pointed out that because of the large amount of revenue from marketing activities through advertising, newspapers and magazines are sold more cheaply to readers and they are within the reach of more people and, further, radio and T.V. stations are able to produce or buy better or more programs. Also, the advertising industry itself gains with more jobs created for the market community.

In conclusion, it can be said that one cannot deny that marketing trough advertising is the life-blood of industry. But it is really difficult to conclude that it is a waste of economic resources because much depends on one’s judgment of what is good or bad for the society.

Finding Affiliate Marketing Products – Five Factors to Keep in Mind

First, Decide What Type Of Hot Selling Products You Want To Promote:

This is the most important step of the process. Informative how to ebooks have always been hot sellers, and software products that make advertising easier is even hotter. But marketing systems that train people how to market are just now becoming the hottest thing in online marketing. There are thousands of products to choose from on the Internet. Just be wise in your decision making.

Second, Do The Research On The Products You Want To Promote:

See if you can find out how long this product has been on the market and how well it is doing in sales. Check to see if you can contact the owners of the products. Go to their websites and look for contact information like email addresses, phone numbers, or a place to submit support tickets. If there is nothing for you to contact them by to get more information then find another product. But, if there is contact info ask a general question and see if you get a timely response or a response at all. If you get no response at all then find another product. If a response is given then move on to factor number three.

Third, Find Out What You Are Paid In Commissions Before You Start Selling:

Keep in mind that as an affiliate you are given either a flat commission or a percentage of the sales price. Try to find products that sell for at least $50 or pay at least 30% of the sales price. You don’t want to promote a product that sells for $15 and pays 30% in commissions. A product that sells for $50 usually pays at least 30% in commissions. If they’re Click Bank products, make sure the 30% is the net commission not the gross commission you’ll receive. Click Bank has a formula for figuring out the commission. You can find out more information on that in Click Bank’s FAQ section. Most products at Clink Bank pay between 30-75% in commissions.

Fourth, Try To Find Products That Have Marketing Materials For You To Use:

Some products give these to you when you login to your affiliate login in page, others suggest you use some of the text on their sales page, or you can make your own. But try to find products that have sales ads, banners, classified ads. If your ads are from the affiliate product make sure you change some to the wording so your ads stand out from others who are promoting the same products.

Fifth, Find Products That Give You Proven Methods To Advertise Your Products:

It’s fine if you can find products that fit the first four factors in finding affiliate products to promote, but what good is finding them if you do not know where to promote them? You have to have proven methods that will bring targeted traffic to your website. Ask the owner of the products what he/she suggests as the best advertising method. Find out what others are using to market their products.

So, you find products that are hot sellers, find out if you can contact the owner, find out what you’re paid in commission before you start promoting, find out if they have marketing materials, and find out if they give you the names of places to advertise the products. Now if you can find three products of good quality as described above you could make really good money online over time. Finding affiliate marketing products to promote does take some research but is well worth the trouble.

Information Marketing Products Fuel MLM Funded Proposals

The secret to not just survive but to literally thrive in the marketing world is having solutions available to 100% of your leads.  This means that even though 95% will never join your primary business, you should still be promoting affiliate products or services to them.  By retailing inexpensive information marketing products on the front end to your leads you will be not only funding your advertising and reducing your expenses to $0; you will also be making a profit at the same time.  This is the power of MLM funded proposals!

An important key to building trust and befriending your customers is to show them how to really make money in this industry with true marketing – not just flyers and meetings.  You don’t try to sell your prospects on your business opportunity the first time you meet.  You let them purchase inexpensive information marketing products from you that will help them.  Just remember it’s much easier to sponsor an existing customer than to try and sponsor a stranger.

Instead of joining the huge sea of peddlers you will be positioning yourself as an expert.  Offer solutions, systems, and help in the form of information marketing products.  This is how you build trust and respect with your prospects.  That’s what the wise leaders do by creating MLM Funded Proposals!

The major key to intelligent business planning is as simple as this, sell your prospects information marketing products that will turn them into better business owners right from the start.  You just might be pre-training and educating future business partners rather than just trying to sell them on hype.

Getting your new reps into immediate positive cash flow is another important aspect for retailing information marketing products.  Teaching them the importance and effectiveness of marketing a low priced, fast-selling retail product first.  Not only funds your advertising campaigns, but it also helps create powerful momentum in your team!

The fastest and most profitable way to build your downline is by retailing information marketing products now, to recruit later.  This is how the masters of the industry make it happen.  This is the secret that pays for your advertising and serves as a never-ending source for FREE leads.

For more info about MLM Funded Proposals visit: www.MLMDownlineSecrets.com